Cheese Market

Published 8 July 16

GB retail cheese sales for the 52 weeks ending 22 May 2016, when compared with the previous year:

  • Total cheese volumes grew by almost 4.7%. In the last year shoppers bought cheese slightly more often and bought a little more per trip. The value of the cheese category has declined slightly due to an average price fall of more than 5%.
  • When compared to the same time period a year ago, hard and soft continental cheeses were the biggest movers. Both of these cheese types saw double digit volume growth and respectable value increases. Cheddar also increased volume sales by 2.7%, this cheese type still makes up half of cheese category value, despite a 1.9% decline in market share.

  • The growth of the hard discounters (Aldi and Lidl) is continuing, in the latest year share of cheese sales value has increased in line with total grocery sales.

Total Cheese Market

52 weeks ending 22 May 16

 

Spend (£000s)

YOY % diff

Volume (000kg)

YOY % diff

Average price (£/kg)

YOY % diff

Total Cheese

2,759,953

-0.9

435,349

4.7

6.34

-5.4

Cheddar

1,390,141

-4.6

231,715

2.7

6.00

-7.1

Hard Continental

194,978

4.6

21,865

11.2

8.92

-5.9

Soft Continental

268,727

5.9

39,781

10.3

6.76

-4.1

Territorials Ex.Blue

200,011

-2.1

30,384

4.8

6.58

-6.6

Processed

276,725

2.1

38,436

3.9

7.20

-1.7

Source: Kantar Worldpanel

 Cheese Market

 

Market share by value (%)

52 w/e

25-May-14

24-May-15

22-May-16

Top 5 Multiples

79.3

76.8

74.7

Total Hard Discounters

7.1

9.3

11.3

Total Independents & Symbols

0.6

0.6

0.6

Other retailers

13.0

13.3

13.4

Source: Kantar Worldpanel

 For more information on other cheese sales, please see the documents in ‘Related publications’