Cheese Market

Published 8 April 16

GB retail cheese sales for the 52 weeks ending 31 January 2016, when compared with the previous year:

  • Cheese volumes showed significant year-on-year growth, due to an increase in both how frequently shoppers purchased cheese and the amount they bought per trip.
  • The biggest contribution to this market movement was the Cheddar category, which accounts for 54% of total cheese volumes. An 8.3% reduction in the average price of Cheddar meant that, despite volume growth, spend on Cheddar was down 5.2% year-on-year.
  • Although spend on cheese is down overall, hard discounters (Aldi and Lidl) are achieving growth; an additional £56.5 million was spent at these retailers in the 52 w/e 31 Jan 16. This helped to grow their combined market share (of value) by 2.2 percentage points over the year.

Total Cheese Market

52 weeks ending 31 Jan 16

 

Spend (£000s)

YOY % diff

Volume (000kg)

YOY % diff

Average price (£/kg)

YOY % diff

Total Cheese

2,760,561

-1.7

431,341

4.5

6.40

-6.0

Cheddar

1,405,707

-5.2

231,556

3.4

6.07

-8.3

Hard Continental

192,445

4.0

21,337

10.6

9.02

-6.0

Soft Continental

262,452

4.2

38,267

8.4

6.86

-3.8

Territorials Ex.Blue

201,541

-1.1

30,215

6.5

6.67

-7.2

Processed

275,860

2.2

38,408

3.1

7.18

-0.8

Source: Kantar Worldpanel

 Cheese Market

 

Market share by value (%)

52 w/e

02-Feb-14

01-Feb-15

31-Jan-16

Top 5 Multiples

80.1

77.4

75.7

Total Hard Discounters

6.4

8.6

10.8

Total Independents & Symbols

0.6

0.6

0.6

Other retailers

12.9

13.4

13.0

Source: Kantar Worldpanel

 For more information on other cheese sales, please see the documents in ‘Related publications’