Cheese Market

Published 9 December 15

 

GB retail cheese sales for the 52 weeks ending 11 October 2015, when compared with the previous year:

  • Total cheese expenditure saw a decline of 1.9% to just under £2.8 billion, a 3.9% fall in the average price of cheese has been influential.
  • The average price of a kilo of cheese is £6.55/kg.
  • Volume sales have improved by 2.1% year on year. Average volume purchased per trip increased by 0.5%, and shoppers bought cheese slightly more often leading to a volume per buyer increase of 1.1%
  • Branded Cheddar has seen a volume increase of 4.6% while private label Cheddar volumes are down by 0.7% over the same period.
  • The average price of Branded Cheddar has fallen by 8.3% YOY to £6.85/kg, while private label Cheddar prices are down by 5.2% YOY to £5.89/kg. The price gap between branded and private label Cheddar has widened to £0.96 per kg.
  • Volume sales for mature Cheddar grew this period by 2.9% YOY. Extra mature cheddar volume sales grew by 6.4%.

Total Cheese Market

52 weeks ending 11 Oct 2015

 

Spend (£000s)

YOY diff

Volume (000kg)

YOY diff

Average price (£/kg)

YOY diff

TOTAL CHEESE

2,763,610

-1.9%

422,051

2.1%

6.55

-3.9%

Total Cheddar

1,422,043

-5.1%

227,527

1.2%

6.25

-6.3%

Soft continental cheeses**

258,658

4.5%

37,189

6.8%

6.96

-2.2%

Territorials* (excl blue)

201,146

-1.8%

29,193

2.4%

6.89

-4.1%

Please note, Kantar Worldpanel definition of territorial cheese includes 'other' British hard cheese which includes reduced-fat varieties of cheddar-type cheeses. The ‘soft continental’ category includes cheeses such as brie and camembert.

 

Cheddar Market - By Type

Cheddar cheese volume is 1.2% higher than a year earlier. Total expenditure has fallen though due to an average price decrease. The most recent 52 week data shows total spend at just over 1.4 billion, a fall of 5.1%. Medium and mild Cheddar volumes have declined, although all types are in value decline due to lower average prices.

Cheddar March 2015

 * Please note - Total refers to all categories of Cheddar. In addition to mild, medium, mature and extra mature; the Cheddar category includes: farmhouse, full flavour, vintage and other cheddar types.

 Data use: Periodically Kantar rework or reweight data which may mean correctly reported data does not match previously reported data.

Source: Kantar Worldpanel