The Milk Race rides into town 2015

Published 27 March 15

Reigning champion Katie Archibald helps to power event’s return 


Milk RaceWorld champion cyclists, council leaders and leading representatives from the British dairy industry gathered in Nottingham today (27 March) to mark the return of The Milk Race to the city for the third year in succession.

The delegates were joined by Robin Hood for a unique ‘milk round’ in the city centre on a Milk Race pedibus, to help raise awareness of the cycling event’s comeback on Sunday 24 May.

Since being re-established in the sporting calendar two years ago by The Dairy Council, The Milk Race has become the country’s biggest single-day elite race, with more than 90,000 spectators turning out to catch the action in 2014.

Last year’s female Milk Race winner, Scot Katie Archibald – also a recent world champion – was on-hand to provide some of the pedal power for today’s event.

She said: “The Milk Race was an unbelievable experience. Having heard so much about the heritage of the event as I was growing up and progressing through the cycling ranks, it was fantastic to finally get to the start line in 2014. Then, to win in front of such a large crowd was amazing. I’d love to repeat that feat this year.”

Katie is just one of many top cyclists expected to compete in the elite races in 2015, with 2013 and 2014’s events having attracted the cream of the sport, including Ed Clancy, Laura Trott and Dame Sarah Storey. This high-profile participation continues the outstanding legacy of The Milk Race, which ran as the UK’s leading multistage cycling event between 1958 and 1993.

Sandy Wilkie, Chairman of The Dairy Council – the organisation responsible for the event’s rebirth after a 20-year absence – said: “The Milk Race is once again a cornerstone of the British cycling calendar. The event’s current format might not last as long as its predecessor but the atmosphere that surrounds it is certainly on a par. Having over 90,000 spectators in 2014 is testament to that.

“We’re keen to highlight the essential nutrients in dairy foods and the important role that these can play in a healthy diet. For example, milk contains carbohydrates that contribute to the recovery of normal muscle function post-exercise, protein which aids the growth and maintenance of muscle mass post-exercise, and sodium and potassium which are the electrolytes lost during sweating. Talk to any of our elite cyclists and they’ll tell you just how much milk they get through.”

This year, The Dairy Council is joined by DairyCo, the not-for-profit organisation working on behalf of Britain’s dairy farmers, as co-funders of the event. This means that all corners of the dairy industry are now working together to promote the benefits of milk and dairy, and to put on Britain’s leading city centre one-day cycling event.

Gwyn Jones, DairyCo Chairman, said: “We’re delighted to be involved in The Milk Race this year. Just like the British dairy farming sector, this legendary event has many years’ heritage attached to it. Elite sport requires resilience, enthusiasm and energy – and those are certainly traits that dairy farmers know a thing or two about.

“We’re looking forward to using The Milk Race as a platform to show the public that there’s more to dairy farming than they might think.”

Councillor Dave Trimble, Portfolio Holder for Sport and Leisure at Nottingham City Council, said: “The city is really looking forward to the return of the Milk Race to Nottingham for a third year this May. It’s an important reflection of Nottingham as a leading cycling city with a packed calendar of free events for residents and visitors to enjoy.”

Alongside elite events for men and women, The Milk Race will once again also include a celebration of all things milk, dairy and cycling in Nottingham city centre, with snacks and attractions on offer for all the family.

Further details will be announced over the coming weeks – visit www.themilkrace.com or follow @themilkraceuk on Twitter to find out more.

Ends

For further information, please contact Rick Panesar at Kindred on 020 7010 0852 or rick.panesar@kindredagency.com

Notes to editors

About The Milk Race

  • Between 1958 and 1993, The Milk Race was the most prestigious cycling event in the British calendar, and the (now disbanded) Milk Marketing Board’s sponsorship remains the longest association that the sport has ever had.
  • The multistage race of old was conducted over a number of day races – across a number of locations – and was contested by some of the most successful ever road cyclists.
  • In 2013, The Milk Race returned after 20 years and was held in Nottingham city centre.
  • In 2014, also in Nottingham, Graham Briggs claimed the elite men’s Milk Race title and Katie Archibald claimed the elite women’s title. The action across the weekend was seen by more than 90,000 spectators in Nottingham city centre (an increase of 30,000 over the previous year), while 385,000 viewed TV coverage on British Eurosport and a combined audience of nearly 5,000 joined The Milk Race’s social media communities.
  • The Milk Race is a registered trademark of The Dairy Council. In 2015, the event is being jointly funded by The Dairy Council and DairyCo, meaning that all corners of the dairy industry are now working together to promote the benefits of milk and dairy, and to put on Britain’s leading city centre one-day cycling event.

About The Dairy Council

The Dairy Council is a non-profit making organisation that provides evidence-based nutrition information on the role of dairy foods in a healthy balanced diet and lifestyle. It provides evidence-based information to health professionals, the media, industry and consumers. Please visit the website for more information:  www.milk.co.uk.

For more information please contact Ramsay Smith at Media House International, 0207 710 0020 / ramsay@mediahouse.co.uk or Sophie Watson at Media House International, 0207 701 0020 / sophie@mediahouse.co.uk.

About This Is Dairy Farming and DairyCo

www.thisisdairyfarming.com is the information hub for the public that celebrates, shares and educates on all aspects of dairy farming and the fundamental part it plays in our everyday lives. #DiscoverDairy is the Twitter conversation driver and @thisisdairy tweets on behalf of GB dairy farmers and their #DairyCows.

The hub and social media feeds are brought to you by DairyCo, a not-for-profit organisation working on behalf of Britain’s dairy farmers. DairyCo (www.dairyco.org.uk) is the milk division of the statutory levy organisation, the Agriculture and Horticulture Development Board (AHDB).

 

For media enquiries or further information, please contact:

Clare Smith / Danielle Humphreys

T:         024 7647 8888

E:         pressoffice@dairyco.ahdb.org.uk