Coca Cola lines up to enter Brazilian dairy market

Published 17 December 15

A subsidiary of Coca Cola in Brazil has recently reached an agreement to purchase Laticínios Verde Campo dairy. The dairy processor produces yoghurts and cheeses but is best known for producing a range of lactose-free products. Demand for lactose-free products is said to be increasing in Brazil as consumers are increasingly looking to eat healthy.

Recently, Coca Cola has made a number of investments in expanding its dairy presence worldwide. This includes the announcement earlier this month of the beverage company entering the pure dairy segment in India to compete with Amul, Nestle and Britannia. In 2014, Coca Cola teamed up with dairy farmers in the US to launch a range of premium milk products under the Fairlife brand.

Meanwhile, on 10 December, Müller and PepsiCo ended a two-year-old joint venture, producing yogurt at a plant in the US, due to the venture not meeting their expectations.