Open Farm Sunday 2016 – Public engagement reaches new high

Published 15 June 16

 

  • Visitors to Open Farm Sunday once again exceeded over a quarter of a million
  • 85% increase in Open Farm Sunday Facebook followers
  • #OFS16 trended on Twitter on Open Farm Sunday

Public engagement with farming is at an all-time high, following this weekend’s Open Farm Sunday (5th June), say organisers LEAF (Linking Environment And Farming).  It is estimated that once again, over 250,000 people flocked to discover the world of farming on Sunday. Nearly 400 farms welcomed visitors of all ages, who also engaged heavily with the campaign via social media, both in the run up to the day and throughout the weekend.

The continued growth of this annual campaign, which celebrates all that is great about British farming, is due to the dedication of the farmers that open, everyone that helps at events, Open Farm Sunday’s sponsors, and the widespread support of the food and farming industry. Annabel Shackleton, Open Farm Sunday Manager at LEAF, said: “Once again, the food and farming industry successfully united to showcase British farming to the public. It is thanks to this fantastic collaboration that Open Farm Sunday continues to be recognised as the industry’s flagship event. We called on farmers to open up and share their story and are delighted that so many chose to open their gates. On behalf of LEAF, I would like to thank everyone who made this day such a success and we look forward to working with you all next year.”

Open Farm Sunday 2017 will take place on 11th June 2017.  Sponsors of Open Farm Sunday 2016 included:  Arla Foods, Asda, BASF plc, Co-op, Defra, Farmers Weekly, Frontier Agriculture, John Deere, Jordans, LEAF Marque, Marks and Spencer, National Farmers Union, Sainsbury’s, Tesco, Waitrose plus the Agriculture and Horticulture Development Board, with direct support from the following AHDB sectors: Beef and Lamb, Cereals and Oilseeds, Dairy, Horticulture, and Pork.