Cheese Market

Published 9 August 17

GB retail cheese sales for the 52 weeks ending 16 July 2017, when compared with the previous year:

  • Volume and spend for total cheese both grew in the year to July 2017, by 1.4% and 0.8% respectively. Average price saw a slight decline (-0.6%).

  • The falling price of Cheddar (-2.5%) prevented this type of cheese from increasing its market value. Despite a sales volume increase of 0.8%, total value fell by 1.7%. Cheddar holds the biggest share of the cheese market and in this time period was the only type of cheese to see a value decline.

  • Soft Continental cheese (+7.1%) saw good volume growth, when combined with a small increase in price (+1.1%), the value of this cheese type was boosted by 8.3% compared to last year.

  • Hard Discount retailers continued to gain market share in cheese, increasing their market share by 3.5 percentage points in two years and gaining mostly from the big retailers.

  

52 weeks ending 16 July 2017

 

Spend (£000s)

YOY diff

Volume (000kg)

YOY  diff

Average price (£/kg)

YOY diff

Total Cheese

2,784,307

0.8%

444,581

1.4%

6.26

-0.6%

Cheddar

1,360,449

-1.7%

234,601

0.8%

5.80

-2.5%

Hard Continental

199,741

2.5%

22,213

1.1%

8.99

1.4%

Soft Continental

294,050

8.3%

43,353

7.1%

6.78

1.1%

Territorials Ex.Blue

208,960

3.4%

31,840

3.1%

6.56

-0.3%

Processed

286,144

3.0%

39,364

2.0%

7.27

1.0%

Source: Kantar Worldpanel

  Chart For May 2017 Cheese Web Update

  

Market share by value
52 w/e  19-July-15 17-July-16 16-July-17
Top 4 Multiples 71.0% 68.8% 66.3%
Total Hard Discounters 9.6% 11.6% 13.1%
Independents & Symbols 0.6% 0.7% 0.5%
Other 18.8% 18.9% 20.0%
Source: Kantar Worldpanel

 For more information on other cheese sales, please see the documents in ‘Related publications'