Cheese Market

Published 14 December 16

GB retail cheese sales for the 52 weeks ending 6 November 2016, when compared with the previous year:

  • Total cheese volumes grew by 3.8% in the year to November 2016. Value growth has been hard to come by in the cheese category, average prices fell by 3.7%, meaning total category spend remained unchanged.
  • Cheddar, which holds the biggest share of the cheese market, has been particularly hard hit by continuing falling prices. Volume sales grew by 1.6%, but the falling price (-5.1% year-on-year), means that the market for this cheese type is worth £50 million less.
  • Soft Continental cheese saw double-digit volume growth and 8% value growth.

 

Total Cheese Market

 

52 weeks ending 6 November 16

 

Spend (£000s)

YOY diff

Volume (000kg)

YOY  diff

Average price (£/kg)

YOY diff

Total Cheese

2,759,626

0.0%

441,284

3.8%

6.25

-3.7%

Cheddar

1,364,920

-3.5%

232,728

1.6%

5.86

-5.1%

Hard Continental

194,130

1.9%

21,827

5.0%

8.89

-2.9%

Soft Continental

281,899

8.1%

42,106

11.9%

6.70

-3.4%

Territorials Ex.Blue

202,038

0.0%

31,277

5.4%

6.46

-5.1%

Processed

282,959

2.9%

39,358

3.5%

7.19

-0.6%

Source: Kantar Worldpanel

 Cheese market Nov 16

 

Market share by value
52 w/e  09-Nov-14 08-Nov-15 06-Nov-16
Top 5 Multiples 78.0% 76.1% 73.3%
Total Hard Discounters 8.1% 10.2% 12.0%
Independents & Symbols 0.7% 0.6% 0.6%
Other 13.2% 13.1% 14.1%
Source: Kantar Worldpanel

 For more information on other cheese sales, please see the documents in ‘Related publications