GB Liquid Milk Market

Published 13 July 17

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 19 June 2016 and the 52 w/e 18 June 2017:

  • Total milk sales volume, in the year to June 2017, grew by 0.2% and now stands at more than 5.5 billion litres. Sales value has increased by 2.5% to almost £3.2 billion, driven by an average price increase of 2.3%.
  • The volume sold of the most popular type of milk, pasteurised, has fallen away in the last year by -0.3%. Total value for this type of milk has grown though, because of a 2.5% lift in average retail price.

  • The market for ‘other milk' types has expanded, in volume terms, by 19.1% in the 52 w/e 18 June, compared to the same time period a year ago. This category includes almond, coconut and oat milks.

  • Hard discounters increased their value share of the liquid milk market by one percentage point over the last year, now holding 9.3% of total milk sales.

52 weeks ending 18 June 2017

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,511,736

0.2%

3,188,679

2.5%

0.58

2.3%

Pasteurised*

4,767,179

-0.3%

2,560,600

2.2%

0.54

2.5%

Filtered

297,710

4.0%

229,170

2.6%

0.77

-1.4%

UHT

233,789

-1.1%

152,639

-2.3%

0.65

-1.2%

Soya

87,664

2.2%

79,251

-1.1%

0.90

-3.2%

Sterilised

6,914

-3.3%

7,192

-3.5%

1.04

-0.3%

'Other milk' types

118,481

19.1%

159,828

16.6%

1.35

-2.1%

Source: Kantar Worldpanel

*Kantar Worldpanel classify all non-barcoded products such as doorstep milk as pasteurised.

Retail Liquid Milk Market - June 2017

 

 

Market share by value (%)

52 w/e

21-Jun-15

19-Jun-16

18-Jun-17

Top 5 Multiples

70.1

69.6

69.0

Total Hard Discounters

7.1

8.3

9.3

Total Independents & Symbols

4.1

3.5

3.3

Total Bargain Stores

0.4

0.4

0.4

Milkman

7.0

6.8

6.4

Other retailers

11.3

11.4

11.6

Source: Kantar Worldpanel


For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.

Please note that liquid milk data were reweighted by Kantar Worldpanel in March 2016 and differ from previous updates. This also impacts historical data. For further information please contact us.