GB Liquid Milk Market

Published 21 April 17

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 27 March 2016 and the 52 w/e 26 March 2017:

  • There has been little change to the volume of total milk sales in the year to 26 March 2017 (-0.1%). The average price of milk has risen though, by 1.7%, which has been the principal contributor to the 1.6% increase in retail sales value.

  • Pasteurised, which includes skimmed, semi-skimmed and whole milk remains the most popular type of milk, by some margin. Pasteurised milk holds 86.8% of sales volume. This contrasts starkly with the fast growing soya and other milk types, holding 1.6% and 2.1% respectively.

  • The biggest movement in the market has been for ‘other milk types’, volume sales of this range of products have grown by 20.8% in this time period.

  • Hard discounters continue to increase their share of the liquid milk market from all other retailers in the year to March 2017.

52 weeks ending 26 March 2017

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,491,498

-0.1%

3,159,867

1.6%

0.58

1.7%

Pasteurised*

4,764,681

-0.5%

2,544,700

1.3%

0.53

1.8%

Filtered

283,209

-1.0%

220,532

-0.8%

0.78

-0.2%

UHT

233,575

-2.1%

152,303

-4.7%

0.65

-2.6%

Soya

86,175

4.8%

80,084

2.0%

0.91

-2.6%

Sterilised

7,113

-1.9%

7,338

-4.0%

1.03

-2.1%

Other milk types

114,746

20.8%

154,909

18.1%

1.35

-2.2%

Source: Kantar Worldpanel

*Kantar Worldpanel classify all non-barcoded products such as doorstep milk as pasteurised.

Milk Sales April 2017

 

Market share by value (%)

52 w/e

29-Mar-15

27-Mar-16

26-Mar-17

Top 4 Multiples

61.6

60.7

60.1

Total Hard Discounters

7.0

8.0

9.1

Total Independents & Symbols

4.2

3.7

3.4

Total Bargain Stores

0.4

0.4

0.4

Milkman

7.0

6.8

6.5

Other retailers

11.3

11.3

11.8

Source: Kantar Worldpanel


For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.

Please note that liquid milk data were reweighted by Kantar Worldpanel in March 2016 and differ from previous updates. This also impacts historical data. For further information please contact us.