GB Liquid Milk Market

Published 20 January 17

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 03 Jan 2016 and the 52 w/e 01 Jan 2017:

  • Total milk volume sales have declined slightly in the year to 01 January 2017 (-0.3%), the total value of the market though has increased, by 0.8%. Value growth has been driven by an average retail price increase of 1.1%, since January 2016.
  • ‘Other milk types’, which includes, among other types, the ‘on trend’ almond and coconut milks, has seen notable growth (+25%). Despite this they still make up only 2% of the total milk market by volume.
  • In the 52 weeks to 01 January 2017, pasteurised milk accounts for 86.8% of milk volumes sold, and therefore any change in metrics for this product is heavily influential on the total market for liquid milk. The 0.9% increase in average price has made an important contribution to the total value of the market.
  • Hard discounters continue to take share of the liquid milk market from all other retailers in the year to January 2017.

52 weeks ending 01 January 2017

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,481,303

-0.3%

3,136,408

0.8%

0.57

1.1%

Pasteurised*

4,758,946

-0.6%

2,524,978

0.3%

0.53

0.9%

Filtered

283,419

-0.1%

220,204

-0.5%

0.78

-0.3%

UHT

233,714

-3.8%

153,091

-5.6%

0.66

-1.9%

Soya

86,084

3.1%

79,062

1.2%

0.92

-1.8%

Sterilised

7,156

-6.5%

7,362

-7.2%

1.03

-0.8%

Other milk types

111,985

25.0%

151,712

22.6%

1.35

-1.9%

Source: Kantar Worldpanel

*Kantar Worldpanel classify all non-barcoded products such as doorstep milk as pasteurised.

YOY change liquid mlk

 

Market share by value (%)

52 w/e

04-Jan-15

03-Jan-16

01-Jan-17

Top 5 Multiples

70.3

69.8

69.2

Total Hard Discounters

6.8

7.7

8.7

Total Independents & Symbols

4.1

3.8

3.4

Total Bargain Stores

0.4

0.4

0.4

Milkman

6.9

6.9

6.7

Other retailers

11.4

11.3

11.7

Source: Kantar Worldpanel


For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.

Please note that liquid milk data were reweighted by Kantar Worldpanel in March 2016 and differ from previous updates. This also impacts historical data. For further information please contact us.