Archive: Is your breakfast club simply the best?

Published 1 September 08

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Today, Kellogg's and learning charity ContinYou, begin the search for the UK's best breakfast clubs.

The awards recognise the unsung heroes who help ensure thousands of children across the country get the best possible start to their day and reward those clubs that demonstrate excellence in the following areas:

  • Promoting a healthy lifestyle
  • Community involvement
  • Long life and sustainability
  • Extra learning.

The search is also on for that special person, a 'Breakfast Club Champion' and the best breakfast club in England, Scotland, Wales and Northern Ireland. The winning club in each category will receive £1,500, and the runner up £500.  

Bruce Learner, Community and Social Responsibility Manager at Kellogg's, comments:  "We all know breakfast is the most important meal of the day but some families are pushed for time in the mornings. This is where breakfast clubs can help. The idea behind the awards is to highlight the enormous and varied benefits of breakfast clubs which include punctuality, attendance and concentration plus improving their relationship with their teachers and each other."

Tony Apicella, National Programme Director at ContinYou, adds: As the UK's lead organisation in supporting the sustainable development of breakfast clubs we're thrilled that this year will be our biggest and best Award programme as we aim to identify best and next practice in breakfast clubs to support children, young people and families "

The Krazy Kitchen Breakfast Club at Bowbridge Primary School, Newark, won an award last year for managing, through hard work and innovation, to persuade young people to eat healthily by introducing guest lines of exotic fruit each week as well as a variety of hot and cold foods.

'Winning the Breakfast Club Plus National Award has been fantastic for our school,' says David Dixon, Head of Bowbridge Primary School. 'We spent the prize money on new bikes and scooters so the children can exercise as well eat more healthily. The award has helped us show the added value the clubs brings in terms of children's health and well-being, their learning, social skills, attendance and punctuality - it means that every child who attends gets their school day off to a great start!'

To enter the awards simply log on to and apply online or download an application form. The closing date is Friday 12th December 2008 and winners will be announced on 2nd February 2009.