Talking to the public

Since 2010, AHDB Dairy has run a continuous campaign of activity to promote the good work that you do and to highlight to consumers what modern dairy farming is all about, including current challenges. Our public facing work spans a wide variety of activity, from providing educational resources for schools at foodafactoflife.org.uk and promoting dairy farming actively to the public through our thisisdairyfarming.com(TIDF) consumer facing website, to talking to the media and making sure that when there's an issue in the press (think cloning, large farms or milk crisis) that journalists have the facts about dairy farming. 

Under the banner of Discover Dairy we look to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained. The campaign is designed to encourage people of all ages, but particularly those aged between 16–34 years to 'Discover Dairy’ for themselves.

A key ongoing element of the campaign is the work undertaken by the Discover Dairy farming ambassadors who lend a hand in a number of ways. From telling their own real life dairy farming stories on thisisdairyfarming.com or opening farm gates for visits to providing content and images for both the @thisisdairy Twitter feed and Facebook page, their work is invaluable and adds real value.

Working in partnership with industry colleagues and third parties, we help support and promote messages to consumers at a number of key events across the year. All currently confirmed events as listed below will be supported by AHDB Dairy during 2016-17.

Event

Date

AHDB Dairy

Open Farm Sunday/School Days

1– 30th June

Providing financial support. Also providing free advice and resources

World Milk Day

1st June

Promoting. Providing free advice and resources

Healthy Eating Week

13 – 17th June

Providing financial support. Cross collaboration with Open Farm School Days. Also providing free advice and resources

World School Milk Day

28th September

Promoting. Providing free advice and resources

 

 

 

 

 

For Farmers

Our Campaign Work

Discover Dairy is our consumer campaign to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained.

Resources for Farm Visits

In addition to the campaign, AHDB Dairy provide on-going support for farmers who are either looking to or are already involved with speaking to the general public. Whether you are hosting a farm visit for your local schools, the community, exhibiting at an agricultural event or delivering a class room talk we can provide you with the right tools for the job.

Case Studies

This case study takes the form of a question and answer session with Mrs Julia Hawley of Hall Farm, Melton Mowbray, Leicestershire. You can listen to an audio podcast of a school visit to the Chapmans Hill School Farm which gives an insight into what is involved in running a successful school visit to a farm.

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For Teachers

Farm Visits

Below are links to the main organisations in the UK dedicated to developing links between schools and farms. Some of the organisations listed can help your school organise visits to a farm in your area.

Useful Contacts

Organisations that can help you when looking to provide milk in schools. The ones listed below will be able to help you. There are some that offer information and guidance on providing milk, as well as organizations that provide resources and activities for educating children on milk production and dairy farming, and the benefits of milk as part of a healthy balanced diet and lifestyle.

World School Milk Day

Help celebrate World School Milk Day. If you do not already provide milk in school then why not use World school milk day to help launch your school milk programme

FAQS

Frequently asked questions about providing milk in your school. Like 'What do we do if we are not happy with our milk provision?'

Latest News

  • Non-Holstein breeds see little change in position

    In contrast to the Holsteins, the genetic indexes for the other breeds remain remarkably stable, with little movement to report in the December run, published today (6 December) by AHDB Dairy. 6 December 2016
  • Jerseys and Holsteins vie to lead spring calving ranking

    Jersey bulls maintain their lead in the ranking for Spring Calving Index (£SCI), published today by AHDB Dairy, reinforcing the breed’s suitability for producing high quality milk cost-effectively in grazing-based, spring calving systems. 6 December 2016
  • Father and son head AHDB Dairy’s new Holstein bull rankings

    A father and son are the top two Holstein bulls in the proven sire rankings for the first time in recent memory, according to new genetic index figures published today (6 December) by AHDB Dairy. 6 December 2016
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