GB Liquid Milk Market

Published 1 March 16

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 04 January 2015 and the 52 w/e 03 January 2016:

  • Total milk market volume rose by 1.5% in the year to 03 January 2016, closely resembling the rise in Pasteurised milk volume, which is the main driver of the market.
  • A decline of 3.3% in the value of the milk market reflects the fall in average price per litre for total milk. The average price of milk is 4.8% lower, leaving total spend over the 52 weeks ending 03 January 2015 down £107.4m on the same period the previous year.
  • Total market value continues to be affected by price competition among retailers. The hard discounters have continued to make market share gains and the top five multiples have made slight losses. 
52 weeks ending 03 January 2016
  Volume (000 Litres) YOY diff Spend (£000s) YOY diff Average price (£/Litre) YOY diff
Total milk market 5,516,855 1.5% 3,120,106 -3.3% 0.57 -4.8%
Pasteurised* 4,809,449 1.4% 2,526,873 -4.8% 0.53 -6.1%
Filtered 283,831 5.3% 221,257 0.3% 0.78 -4.7%
UHT 242,871 -7.5% 162,217 -6.7% 0.67 0.8%
Soya 83,486 1.0% 78,090 1.4% 0.94 0.4%
Sterilised 7,652 -12.8% 7,937 0.5% 1.04 15.2%
Other milk types 89,565 33.7% 123,733 30.3% 1.38 -2.6%
Source: Kantar Worldpanel 

   *Kantar Worldpanel classify all non bar-coded products such as doorstep milk as pasteurised.

YOY change liquid mlk

Market share by value (%)
52 w/e 05-Jan-14 04-Jan-15 03-Jan-16
Top 5 Multiples 70.1 70.2 69.9
Total Hard Discounters 5.9 6.9 7.7
Total Independents & Symbols 4.5 4.1 3.8
Total Bargain Stores 0.6 0.4 0.4
Milkman 7.2 7.0 6.9
Other retailers 11.8 11.4 11.3
Source: Kantar Worldpanel

 

For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.