GB Liquid Milk Market

Published 10 May 16

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 29 March 2015 and the 52 w/e 27 March 2016:

  • Total milk market volume rose by 0.8% in the year to 27 March 2016. Pasteurised, filtered and alternative milk types (e.g. non-cows and plant-based) drove the overall growth of 41.4 million litres.
  • Overall, pasteurised milk is 3ppl lower in price than it was a year ago. As this milk type accounts for 81% of spend in the milk category, this has been the main driver of the overall decline in the value of the milk market.
  • The hard discounters (Aldi and Lidl) made the largest contribution to the overall volume growth. Total milk sales at these retailers were up 16.9%, annualising against a similarly strong 2015 performance. The continued growth from these retailers means their combined market share (of spend) is up one percentage point from last year.

52 weeks ending 27 March 2016

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,499,984

0.8%

3,111,268

-2.2%

0.57

-3.0%

Pasteurised*

4,788,759

0.5%

2,511,977

-3.6%

0.52

-4.1%

Filtered

286,097

5.6%

222,259

1.6%

0.78

-3.8%

UHT

238,677

-7.9%

159,746

-6.4%

0.67

1.7%

Soya

84,174

2.8%

78,522

2.4%

0.93

-0.4%

Sterilised

7,252

-15.2%

7,642

-1.7%

1.05

15.9%

Other milk types

95,027

30.5%

131,122

28.8%

1.38

-1.4%

Source: Kantar Worldpanel

*Kantar Worldpanel classify all non bar-coded products such as doorstep milk as pasteurised.

YOY change liquid mlk

 

Market share by value (%)

52 w/e

30-Mar-14

29-Mar-15

27-Mar-16

Top 5 Multiples

70.7

70.1

69.8

Total Hard Discounters

6.0

7.0

8.0

Total Independents & Symbols

4.3

4.2

3.7

Total Bargain Stores

0.5

0.4

0.4

Milkman

7.0

7.0

6.8

Other retailers

11.5

11.3

11.3

Source: Kantar Worldpanel

For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.

Please note that liquid milk data were reweighted by Kantar Worldpanel in March 2016 and differ from previous updates. This also impacts historical data. For further information please contact us.