GB Liquid Milk Market

Published 15 September 16

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 16 August 2015 and the 52 w/e 14 August 2016:

  • Total milk volume sales are unchanged in the year to 14 August 2016, the total value of the market is now 1.1% lower, caused by a decline in average price. The rate that retail prices are falling has slowed up, but milk price is still 1.2% lower than a year ago, standing at 57ppl.
  • In the 52 weeks to 14 August 2016, pasteurised milk accounts for 86.9% of milk volumes sold and therefore any change in metrics for this product is heavily influential on the total market for liquid milk. ‘Other milk types’, including almond and coconut milks, have seen impressive growth, but still make up less than 2% of milk volumes.
  • The hard discounters (Aldi and Lidl) made inroads into the share of the liquid milk market held by both the multiples and independent/symbol stores in the year to August 2016. Milk sales value though remains behind total grocery in hard discounter retail outlets. In the 12 weeks to 14 August 2016, their combined share of total grocery was 10.7%, compared to the 8.9% share held of total milk.

 

52 weeks ending 14 August 2016

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,493,424

0.0%

3,115,496

-1.1%

0.57

-1.2%

Pasteurised*

4,776,291

-0.3%

2,510,093

-2.1%

0.53

-1.9%

Filtered

285,764

3.0%

221,902

1.4%

0.78

-1.5%

UHT

234,567

-7.3%

154,101

-8.9%

0.66

-1.7%

Soya

85,951

4.8%

79,864

4.2%

0.93

-0.6%

Sterilised

7,011

-12.2%

7,288

-7.0%

1.04

5.9%

Other milk types

103,841

25.8%

142,249

24.5%

1.37

-1.0%

Source: Kantar Worldpanel

*Kantar Worldpanel classify all non bar-coded products such as doorstep milk as pasteurised.

 

Sept Update Chart

 

Market share by value (%)

52 w/e

17-Aug-14

16-Aug-15

14-Aug-16

Top 5 Multiples

70.5

70.0

69.4

Total Hard Discounters

6.5

7.2

8.4

Total Independents & Symbols

4.2

4.1

3.5

Total Bargain Stores

0.5

0.4

0.4

Milkman

6.9

7.0

6.8

Other retailers

11.5

11.3

11.5

Source: Kantar Worldpanel

For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.

Please note that liquid milk data were reweighted by Kantar Worldpanel in March 2016 and differ from previous updates. This also impacts historical data. For further information please contact us.