GB Liquid Milk Market

Published 26 October 15

GB Liquid Milk Expenditure and Volume Sales

Comparing the 52 w/e 13 September 2015 and the 52 w/e 13 September 2014:

  • Total milk market volume rose by 2.6% in the year to 13 September2015, closely resembling the rise in Pasteurised milk volume, which is the main driver of the market.
  • A decline of 3.4% in the value of the milk market reflects the fall in average price per litre for total milk.
  • A small increase in the number of both buyers making purchases (0.9%), and the amount purchased per buyer (1.7%) are key drivers in the market, however this has not been enough to offset the sharp decrease in average price per litre. The increase in buyers is attributable to an increase in population.
  • Hard discounters increased sales ahead of the market again, with volumes up 13% - milk cost on average 11 pence per litre less than at the top five retailers. Sales for doorstep deliveries have seen another slight decline in the year to 13 September.  

 

52 weeks ending 13 September 2015

 

Volume (000 Litres)

YOY diff

Spend (£000s)

YOY diff

Average price (£/Litre)

YOY diff

Total milk market

5,509,062

2.6%

3,141,510

-3.4%

0.57

-5.8%

Pasteurised*

4,814,239

2.8%

2,565,664

-4.4%

0.53

-7.1%

Filtered

279,056

2.1%

219,174

-2.8%

0.79

-4.8%

UHT

255,419

-6.2%

170,036

-6.0%

0.67

0.3%

Soya

78,446

-2.2%

74,741

-1.0%

0.95

1.3%

Sterilised

7,775

-17.9%

7,863

-6.1%

1.01

14.4%

Other milk types

74,126

41.3%

104,032

37.2%

1.40

-2.9%

Source: Kantar Worldpanel

 *Kantar Worldpanel classify all non bar-coded products such as doorstep milk as pasteurised.

  YOY change liquid mlk

 

Market share by value (%)

52 w/e

15-Sep-13

14-Sep-14

13-Sep-15

Top 5 Multiples

70.0

70.1

70.0

Total Hard Discounters

5.7

6.7

7.3

Total Independents & Symbols

4.7

4.2

4.0

Total Bargain Stores

0.6

0.5

0.4

Milkman

7.3

7.0

7.0

Other retailers

11.7

11.6

11.3

Source: Kantar Worldpanel

For more information on other milk sales (such as Organic and Doorstep Deliveries), please see the documents in ‘Related publications’.