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Archive: How is DairyCo promoting the dairy industry to the media and public?

Published 13 February 15

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Support Dairy Flyer 150The drop in milk price over the last few months has resulted in an increase in focus from media and the public on the dairy industry. Understandably this has also raised questions from Levy Payers of how DairyCo approaches the important issue of getting across the passion, value and intricacies of the dairy farming industry in a way the public can understand, and in turn increase support.

This webinar, taking place on Wednesday 18 February at 7pm, is a chance to get answers to these questions and more.

We will also cover some of the ways in which you can get involved with showcasing all that is great about our proud industry and engage the support from the public.

We are encouraging all Levy Payers to attend this event and in turn gain a better understanding of how your levy is allocated. We will be sharing information on

  • Our on-going consumer campaigns,
  • How we share crucial market information
  • Our work with local & national media to co-ordinate interviews with indutry representatives (from farmers to other dairy industry experts)

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If you have registered, or are interested in the topic, we advise you to familiarise yourself with the links below. This will then allow us to focus the webinar on the current situation, as well as upcoming opportunities, rather than re-capping on activities already undertaken:

If you would like to submit questions to us on the topics referred to above ahead of the event then please email us or tweet us @AHDB_DairyCo including the hashtag #PromoteDairy. We hope to 'see' you on the 18 February.