China’s thirst for quality could be boosting liquid milk market

Published 21 April 15

Chinese consumers are reported to be increasingly focused on the quality of their dairy products, which could be driving strong growth in China’s liquid milk market.

Imports of liquid milk to China grew 78% year-on-year in 2014, reaching nearly a third of milk powder import volumes. Liquid imports from the UK grew by more than eight-fold, making the UK the ninth largest supplier of liquid milk to China.

Ultra-high temperature (UHT) pasteurised milk has become more popular with Chinese consumers, with some branded products in particular seeming to gain shoppers’ confidence.

China liquid milk market