Morrisons announce further farmer support

Published 14 August 15

Morrisons have announced its new ‘Milk for Farmers’ brand will be applied to Cheddar as well as liquid milk.

The brand will be priced at 34p per pack (equivalent of 10ppl) over Morrisons standard Cheddar price with the extra being passed onto farmers. The additional money will go to farmers supplying Lactalis and will be calculated on a pro-rata basis depending on volumes supplied.

The supermarket has also announced that it will pay a minimum of 26ppl for all its liquid milk, starting later this month. This comes after Asda’s decision to pay 28ppl for all its milk.