Its In Our Hands Image Guide

Published 5 May 15

Its In Our Hands Image Guide

DairyCo is reaching out to all dairy farmers on Twitter, and beyond, to request their help in capturing imagery and video clips that communicate the passion and dedication of our industry.

The images will be shared with the public as part of our #DiscoverDairy campaign, specifically our increased activity which goes under the banner of ‘It’s In Our Hands’.

The “It’s in our hands” campaign is all about taking the stories and experiences of real life farmers and cows to the consumer to educate, gain support and ultimately to ask them to take action - through pledging to look out for a quality logo such as the Red Tractor on the dairy items they buy.

This document gives guidance on how to send us your images and some examples of what we think will work best.